The person who uses Pinterest to save or post pins, boards on the platform, or an image from the internet is called a pinner. So, let’s start with a brief overview of its major features and what they are called. Similarly, its functionality and terms related to that are also different.īefore using Pinterest for business, you should be familiar with the terms attached to its functionality. If you have been using Pinterest, you’d know how different it is from other social media platforms. In this blog, we will learn why Pinterest is important for business, and what best practices you can use to make the most out of your Pinterest marketing.

So it’s just a matter of using some best practices to convert your Pinterest account into a sales-driving platform. According to statistics, 87% of people have bought a product on Pinterest because of Pinterest. Pinterest is also a great marketing tool for B2B and E-commerce companies to generate leads, drive traffic, and get more sales. There is a common misconception among non-pinners that Pinterest is only suitable for businesses in bringing awareness and engagement or at least getting traction to blogs.

Maybe this brief tagline is also one of the reasons hindering you from using Pinterest for your business endeavors. Pinterest summarized as the “catalog of ideas,” is one of the most creative social media platforms for sharing ideas and inspiration.

Set up pinterest business account